http://brendaxlin.com/work daily 1.0 2022-01-18 https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/bebc7801-7631-4a18-a1f0-83ae9c0743b3/Plagiarism%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637125709350-48WVCZ9CAVRSI4KE4YPK/Original%252BFlow.jpg Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637125619157-347975NUO4E6IEGCJN9U/From%2BPlag%2Btab.jpg Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637128058421-1Q6BJEH0LZVJRZ5MRDO3/From%25252BUpsell.jpg Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1638678394015-MM5CVSRO9J25XCIKFME8/CB+2+-+1.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1638678397493-7XQ028LP42HLJ76FAAJW/CB+2+-+2.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/fefec695-4a32-4bb3-a3a6-7e9cf1381184/V1+%28Chronological+cards%2C+No+number%29+-+Card+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637128768196-SECG1D61RVS5SYPFEA9L/Card+Scrolling.gif Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637128760262-RQSFVMZH98DWNUHC8KH5/Filters.gif Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637128766851-9K9BHHF7N2I73A3CQX0B/Scroll+to.gif Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/447e1e67-1190-41fa-8486-9b3eeb838cdc/Heuristic.png Work - Make it stand out The UX completed a heuristic evaluation on the student’s plagiarism standard and identified the gaps that we could improve on. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637127960272-WB9ROGPEPNG814M9SMUJ/CB%2B1%2B-%2B1.jpg Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637128004244-Z5VKED8GW5939CKBZQRU/CB%2B1%2B-%2B2.jpg Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1060dbf6-99ab-4cb5-9b7a-d089e11b077b/Versions.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/ea14ffcf-2223-455f-9dac-d5c083c6c7fe/How+we%27re+adapting.png Work - Make it stand out This diagram representatively shows how are taking parts of our existing experience and adapting it for our new citation experience. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1641776151709-E55MJKQ9ERNUGD56O5DX/Wireframe+Iteration+1+-++Option+2+Minimized.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1641776179313-X96QHDL82656X314G3CF/Wireframe+Iteration+2+-+1.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1641776510636-MR7EU8BG6SCRHE5WHW8X/Drawer+-+Ignore+Missing+Info.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1641776510584-CY8I42AIL3F9JJPSEN0E/Side+Bar+-+Review+Missing+Info.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/80591507-7c17-4d4c-95c1-609ff3533b51/Verison.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/81fdcd91-63c7-4b79-8ec4-08a9e168191f/Premium+Citations%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637256227969-3U8Q9CPJAQ6AZS6QRPKS/Old+flow.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637256228045-97UJULUG3SFKT4GLH72D/New+flow.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/25fcf3cc-ddda-446d-ad10-14c21acbc001/Tech+Level.png Work - Make it stand out Chart showing the different tech options we had going into this project and the engineering effort each one would entail. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/6ffd0682-767f-42e9-b767-cbf1deb6940a/Original+Premium.png Work - Make it stand out Our original paid experience for our citation sites. The experience was just the free experience with no ads and was filled with necessary elements that did not benefit the user. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/73ac38ef-542e-4dad-8983-a8552a1e2043/Old+citations.jpg Work - Make it stand out We wanted to leverage this opportunity to streamline the citation-creation experience and the UI to be more user-friendly. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/6f75471c-42b6-4b12-a53b-0115d8539dd1/Screen+Shot+2022-01-18+at+12.31.22+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/ac5558d9-c412-4a32-8732-91f9c1042ac6/Screen+Shot+2022-01-18+at+12.27.07+AM.png Work - Make it stand out I was able to reduce the number of steps in the flow. Search and results were combined into a single step instead of two separate pages. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/94d757b2-987e-4c79-9167-28dd4e42ab7c/Ads+calculator.png Work - Make it stand out A screenshot of one of the calculations the team conducted to determine the value of each of the proposed ad layouts against our existing layout. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/f580a703-d68b-458e-9841-c15eb8b5e7c9/Chegg+Free+Citations%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/7ff05998-fb76-4624-8678-f8210da6db33/Screen+Shot+2022-01-17+at+10.17.58+PM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642495653602-1WLX7LZZICNMDVGYDV5H/XL+%281440%29+-+Free+-+Paper+upload+exit.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642495653891-WLEBX8TSRFPZS6L1RQUF/XL+%281440%29+-+Guest+-+Account+exit.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642494948955-ZBJYYOK4TZH7RRXM0GFE/XL+%281440%29+-+Free+-+Search.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642494948779-AN4QVC2F6VELNDHWMYID/XL+%281440%29+-+Free+-+Results+%28Search+stacked%29.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642494945582-TGKTRGYXOSFXM93DPP5Q/XL+%281440%29+-+Free+-+Evaluate.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642494945597-74G70SWF8WUTEOP9LLO0/XL+%281440%29+-+Free+-+Form.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642494951059-LX4CJHQKP7C5IP61I14S/XL+%281440%29+-+Free+-+View.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/96adf70f-e4bc-45de-bac5-edc96fac6ee5/Accept+and+Ignore.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/42748062-1194-41d8-bdcf-03f69f3f6a7c/Grammar%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/d0098f84-9d53-4dc0-8cd4-12eb991969ca/Card+expansion+purdue.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/a0afbf5d-62d4-465f-a12d-a0293bda4bb1/Scroll+To.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/58ed3e24-2765-4253-acce-44a3f60cf405/Min+to+Open.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/707f88e9-9cc6-4ae7-b6fe-ab43c6da1b4e/IA.png Work - Make it stand out I worked with our Grammar specialist and Director of Product to organize the different types of card suggestions we had. I used these as the basis for my card designs variations. https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637208953431-L8N76OJCVZ58NBXR8AUE/Plagiarism%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637260451812-NQJC67YB3JJLZDXTBN63/Premium+Citations%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1637261101874-W46B4CEWWG2ERIORFEG3/Chegg+Free+Citations%404x.png Work https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1642497353184-8J2Z11PC5JTG820A6M5U/Grammar.png Work http://brendaxlin.com/about daily 0.75 2021-11-17 https://images.squarespace-cdn.com/content/v1/54723042e4b0d1b65d6eaba7/1626882920028-V1K7YOF4N0AQ34NP7UQZ/Rectangle.png About